Bud light untappd6/25/2023 Launching a new beer in the crowded marketplace is risky, so the company is employing the same strategy it used with Bud Light Seltzer by attaching the beer to the Bud Light banner. “This is another pillar in providing the right products for the right consumers,” he said. He pointed toward the successful launch of Bud Light Seltzer and fruit-flavored Bud Light. It will be sold in 6-packs and 12-packs in both bottles and cans and cost slightly more than Bud Light.īud Light Next is part of the brand’s effort to keep “evolving and innovating” for different drinkers, Goeler said. The taste of Bud Light Next, according to Goeler, is “light, refreshing and clean” with a hint of citrus. Many other low-carb beers currently on sale have half that amount of carbs. ![]() However, Bud Light has 6.6 grams of carbs in a 12-ounce serving. That’s 30 fewer calories and about the same amount of alcohol-by-volume compared to Bud Light. Internally, the process was called “Project Impossible” and the end product is a “major step for us,” he said.Ī 12-ounce serving of Bud Light Next is 4% alcohol-by-volume and 80 calories. Goeler said that developing Bud Light Next took around a decade with roughly 130 prototypes created before landing on the correct concoction. “It’s a big consumer trend we see across many consumer industries.” “Today’s consumers have got options of low calorie and low carb products, this is another entry to have something that goes all the way to zero carbs,” Goeler said. ![]() (BUD) is the first major brewer to launch a zero-carb beer. The market, particularly for beer, has been flooded with low-carb varieties, but Anheuser-Busch ![]() Cutting out carbs has become increasingly popular over the years because of various diet trends and changing consumer habits.
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